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About the Founder

Aastha specialises in strategy for deep-tech ventures. She has led partnerships for Lowe’s innovation labs and Accenture Ventures, supporting start-ups to refine their business models, develop go-to-market and partnerships strategy. Her academic work explores open-innovation intermediaries and SME technology adoption (including IoT). She brings a pragmatic, outcomes-first approach—clarifying positioning and building the operating rhythm that turns promising technology into a scalable business.

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Research

2024

IoT and Digital Entrepreneurship

De Gruyter Handbook of Digital Entrepreneurship

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2023

Open Innovation Intermediaries: Managing Plurality of Stakeholders

European Group for Organizational Studies

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2021

Diffusion and Adoption of Technology amongst SME’s during COVID-19

Hawaii International Conference on System Sciences

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Innovation and Program Management.

2020

Accelerator Program Design, Launch and Management.

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2018, 2019

Start-Up Challenge Management.

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