Welcome, I’m Aastha.
Researcher. Innovation and Program Manager. Technophile. Writer.
I have a robust background in managing innovation and technology program management, startup-corporate relationships, IoT and AI focused business model design and transformation, technology adoption and research.
I am looking for challenging projects that can enable me to exercise my experience and skills in program management, research and content writing.
Research
2024
IoT and Digital Entrepreneurship
De Gruyter Handbook of Digital Entrepreneurship
Discusses the contradictions associated with the Internet of things (IoT) that still make it an evolving concept despite being around since the 1980s. Explores the reasons behind these contradictions by looking at their inherent confusion, challenges, and hype. Takes a deep dive into IoT’s generative nature specifically through its impact on opportunity creation, entrepreneurship, and business models. Examines some of the challenges posed by these new business models for IoT-based small businesses and users. Provides suggestions for IoT entrepreneur support at the meso-level through examples of leading and emerging IoT entrepreneurial ecosystems. Last, the chapter examines the challenges and ethical implications specific to IoT-based businesses.2023
Open Innovation Intermediaries: Managing Plurality of Stakeholders
European Group for Organizational Studies
Open Innovation (OI) literature still lacks a comprehensive understanding of how OI intermediaries manage the plurality of stakeholders. Using thematic analysis of primary data from eight OI intermediaries across five countries, we find common activities, means of communication, and collaboration that were undertaken by these intermediaries to manage the needs, goals, and expectations of their stakeholders. We discuss how intermediaries currently manage challenges around trust building, legitimacy and power imbalance and find that it is crucial for these organizations to improve their governance efforts to successfully manage the plurality of stakeholders.
2021
Diffusion and Adoption of Technology amongst Small and Medium Enterprises during COVID-19
Hawaii International Conference on System Sciences
The paper is a conceptual study of small and medium sized enterprises (SMEs) technology adoption and diffusion with a focus on impact on IoT adoption during COVID-19. The paper proposes that the pandemic has acted as a legitimizing force for technology adoption and diffusion amongst SMEs. SME’s have adopted response strategies to cope with the pandemic that have an impact on their propensity to adopt new technology. This has resulted in increased uncertainty, which can be reduced through the strategies identified in this paper. Through literature review on SME IoT adoption during the pandemic, a gap is identified in current studies. This gap is addressed through the inclusion of case-studies and use-cases. The paper can be used as a reference for SMEs for strategies to reduce information uncertainty, policy makers to support SMEs as well as academicians for further research.
